About
I'm Michel Modesto, a fullstack developer. For ten years I've built APIs, integrations and automation for small companies — and, often enough, the whole system around them.
That's an odd background for a site about CRMs, and it's exactly why I started one.
Most writing about these tools comes from people who evaluate them. I'm usually the person who has to make them actually work: wire the CRM into the billing system, find out why a webhook fired twice, explain to a client why the "no-code" integration quietly dropped forty leads last Tuesday.
A CRM gets bought as a sales decision. Six months in, it's an operations problem — and the things that break are boring, specific, and almost never mentioned on the pricing page. Field mapping that silently truncates. Rate limits nobody documented. A "sync" that's really a fifteen-minute poll. An export that loses the one custom property your reporting depended on.
The rules this site follows
| Tools | I only cover what I've used. Where a claim comes from documentation instead of use, the page says so. |
| Weaknesses | Every tool gets a stated weakness — including the ones that pay me. |
| Numbers | Limits and prices come from official sources, dated on the page. When they change, the page changes. |
| Client data | Never in a screenshot. Anything shown from a real account is a scratch workspace with fake records. |
| Money | Affiliate links, disclosed at the top of every article that has one. No sponsored posts, no paid placement. |
Why this exists
Search results for this topic are mostly written by the companies selling the software. That isn't a conspiracy — a vendor simply can never publish the sentence "don't buy ours, buy theirs." I can, and I do.